Job Description
About iDigital Outdoor:
At iDigital Outdoor, we’re shaping the future of out-of-home (OOH) advertising with bold, innovative digital and static billboard solutions. As a leader in the industry, we help businesses of all sizes make a lasting impression through high-visibility, strategically placed ad campaigns that reach their target audiences.
What sets us apart? We’re not just about selling advertising space—we’re about delivering results. Our cutting-edge technology, deep market expertise, and unwavering commitment to customer service allow us to create campaigns that truly stand out. Whether it's a local business or a national brand, we craft tailored solutions that drive growth and leave an impact.
Why Join Us?
- Growth Opportunities: Be part of a fast-growing company where your contributions are valued, and opportunities for career advancement are endless.
- Innovation-Driven: Work with state-of-the-art digital technology and be at the forefront of the OOH advertising revolution.
- Team Culture: We foster a collaborative, energetic environment where innovation and ideas are encouraged and celebrated.
- Impactful Work: You'll play a key role in helping businesses amplify their brand and drive results through effective advertising.
At iDigital Outdoor, we're passionate about what we do—and we're looking for talented people who share that passion. If you're looking to be part of a dynamic, forward-thinking team where you can grow your career and make an impact, we'd love to hear from you!
Compensation and Benefits:
- Competitive base salary with uncapped commission potential. On-target earnings (OTE) of $80K - $120K depending on performance.
- Health Insurance (copay and HSA plans available).
- Voluntary benefits: dental, vision, accident, cancer, etc.
- IRA retirement plan with company match.
- Paid time off (PTO).
- Continuous professional development and training opportunities.
- Opportunities for career growth within iDigital Outdoor.
Job Summary:
iDigital Outdoor, a leading provider of digital and static billboard advertising, is seeking a driven and dynamic Account Executive to join our St. Cloud, MN office. The ideal candidate will be passionate about advertising sales and have a keen understanding of the out-of-home (OOH) advertising industry. This position is responsible for managing client relationships, developing new business opportunities, and delivering high-quality customer service while contributing to the company’s revenue growth.
We are seeking a results-driven Account Executive focused on selling iDigital’s advertising solutions to businesses. In this role, you will work closely with clients to understand their advertising needs and craft tailored campaigns. You will also coordinate with internal teams to ensure seamless campaign execution and stay updated on market trends to drive business growth.
Key Responsibilities:
- Sales and Business Development:
- Proactively prospect and develop new client relationships through cold calling, networking, referrals, and other lead generation methods.
- Identify potential advertising opportunities for clients by understanding their business objectives and marketing needs.
- Present iDigital Outdoor’s full suite of advertising solutions, including digital and static billboards, to local and regional businesses.
- Close deals by negotiating terms, pricing, and contracts, ensuring both company and client satisfaction.
- Meet or exceed monthly, quarterly, and annual sales targets.
- Account Management:
- Serve as the primary point of contact for existing clients, ensuring long-term relationships are maintained and nurtured.
- Provide excellent customer service by maintaining regular communication with clients and addressing any concerns.
- Collaborate with clients on campaign execution, ensuring all creative and logistical elements are delivered on time.
- Provide post-campaign analytics and insights to help clients understand the impact of their OOH advertising.
- Market Expertise:
- Stay informed on trends and developments within the OOH advertising industry, particularly in the St. Cloud and greater Minnesota markets.
- Educate clients on the benefits of billboard advertising and iDigital’s unique value propositions, positioning the company as an expert in the field.
- Conduct market research to understand competitors, market demands, and client needs.
- Coordination with Operations:
- Work closely with iDigital Outdoor’s internal teams, including sales management, operations, creative, and finance, to ensure seamless execution of advertising campaigns.
- Oversee the coordination of billboard placements and scheduling, ensuring that client campaigns are running efficiently and effectively.
- Ensure all designs and creative assets meet client and company standards before going live.
- Manage campaign timelines and budgets to ensure smooth project delivery.
- Reporting and Administration:
- Track and report on sales activity, leads, and client interactions through CRM software.
- Provide regular updates to management on sales performance and pipeline progress.
- Prepare and present sales proposals, reports, and post-campaign performance reviews to clients and internal stakeholders.
- Handle contract negotiations, invoicing, and other administrative tasks related to client accounts.
Qualifications:
- 3+ years of proven experience in advertising sales, particularly in OOH (billboard) advertising or similar fields such as digital, radio, or print media.
- Strong understanding of the out-of-home advertising industry, including trends, competitive landscape, and key players.
- Ability to build and maintain strong client relationships through excellent communication and customer service skills.
- Results-oriented, with a proven track record of meeting or exceeding sales goals.
- Self-starter with a high degree of initiative and the ability to work independently.
- Strong negotiation and closing skills.
- Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Proficiency in CRM software, Microsoft Office (Word, Excel, PowerPoint), and Google Suite.
- Valid driver's license and ability to travel locally for client meetings and networking events.
Preferred Qualifications:
- Previous experience in OOH media sales or billboard advertising.
- Knowledge of digital marketing and cross-platform advertising solutions.
- Familiarity with the St. Cloud and greater Minnesota markets.
- An existing large book of business that can be leveraged immediately is highly desirable. Candidates with a strong portfolio of established client relationships will have a distinct advantage in this role, as they can contribute to the company's growth from day one.
EEO Statement:
iDigital Outdoor is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation or expression, age, national origin, marital status, disability, or veteran status.
To apply, please submit your resume and cover letter detailing your relevant experience and why you're excited about joining the iDigital Outdoor team.