Job Description
General Summary:
The Marketing Specialist role offers broad exposure to all aspects of our operation and will provide marketing, graphics and design assistance in addition to local public relations and marketing services to meet the needs of the communities we serve. We are seeking a self-confident, energetic and ambitious leader to participate in this exciting growth. Position can be located in either are Ellendale or Horace office.
Essential Job Functions:
- Coordinate various integrated marketing communications and activities
- Create content for company publications such as customer newsletters, employee newsletters, annual reports, and directories.
- Coordinate creation of digital marketing
- Perform market and industry research
- Educate internal customers on new technology and services offered by the company through classes and other educational events.
- Participates at Public Relations events as assigned
- Designs material for DRN ReadiTech events.
- Assists with advertisements and promotions as assigned
- Responsible for coordinating exhibits and conducting internal learning sessions and webinars as applicable.
- Responsible for attending departmental meetings, presenting updates as warranted and conducting follow-up as needed.
- Responsible for researching industry trends to keep current with communication practices and tactics.
- Responsible for regular internal communications including e-mail and other professional correspondence. A high degree of accuracy is required for communication between all parties.
- Responsible for generating report materials as requested or needed.
- Assist with general administrative marketing support duties.
- Responsible for other duties as assigned.
Knowledge, Skills, and Abilities:
- Knowledge of company policies, procedures, products, and services
- Knowledge of communications, Internet, video, and managed IT services helpful
- Knowledge of marketing and sales practices and principles.
- Experience in digital marketing.
- Demonstrable experience initiating and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Knowledge of website and marketing analytics tools
- Knowledge of Adobe Creative Suites
- Skill in oral and written communication.
- Skill to write original material, edit, proofread and finalize written material.
- Skill to proficiently operate a personal computer and related software as well as various design programs.
- Ability to create and adapt in a fast-paced environment.
- Ability to communicate with customers, co-workers and various business contacts in a professional and courteous manner.
- Ability to organize and prioritize multiple work assignments.
- Ability to make sound decisions using information at hand.
Education and Experience:
Bachelor’s degree in Marketing, Digital Media, Communications or related field.
Prior digital marketing experience preferred.
Physical Requirements:
PHYSICAL REQUIREMENTS
0-24%
25-49%
50-74%
75-100%
Seeing: Must be able to read computer screen and various reports. 75-100%
Hearing: Must be able to hear well enough to communicate with customers and business contacts. 75-100%
Standing/Walking: 0-24%
Climbing/Stooping/Kneeling: 0-24%
Lifting/Pulling/Pushing: 0-24%
Fingering/Grasping/Feeling: Must be able to write, type and use phone system. 75-100%
Working Conditions:
This factor measures the surroundings or physical conditions under which a job must be done and the extent to which those conditions make the job disagreeable. Consider the presence and relative amount of exposure to dust, dirt, heat, fumes, contaminants, cold, noise, vibration, wetness, etc.
Good working conditions with the absence of disagreeable conditions.
Note: The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
This position is an exempt position, not subject to the overtime provisions of the Fair Labor Standards Act. DRN ReadiTech is an Equal Opportunity Employer and offers a competitive compensation and benefits package.